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By: Mark Paul

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Tuesday, 16-Nov-2010 06:34 Email | Share | | Bookmark
Mazda3 Diesel - Frontrunner of the Targa Rally Event 2010

For the first time ever a diesel entrant Mazda3 has sat atop the podium at a Targa rally event. Driver, Peter Brown and Co-driver, Stewart Gamble re-written the record books by piloting their Mazda supported Mazda3 Diesel to overall victory in the Showroom class at the Targa High Country rally. Mazda3 Diesel Car highlighted its impressive performance capabilities and reached to a next level.

In the past, the Mazda3 Diesel Car has shown several strong performances, including gaining 7th position in the Showroom category at the current years Targa Tasmania. Initially the Mazda3 MPS of Reeves and Smyth led the Mazda3 Diesel of Brown and Gamble. The situation however changed on stage eleven, Big River, when the Mazda3 MPS of Reeves and Smyth crashed out. Both the drivers walked away from the incident unharmed and remain hopeful looking forward to the next event and the win. The MX-5 of Mackay and Hailstone sat in third.

This left a two way battle for the Showroom prize between Mazda3 Diesel and MX-5. Finally, the additional torque of the Mazda3 Diesel made the difference with eventual victors snaring the Showroom prize.

Mazda Motorsport’s Allan Horsley happily says - “It was a tough day with the MPS crashing out after such an impressive performance up to that point. But now we have got two cars capable of running at the head of their respective categories. It was indeed a great performance by Peter Brown and Stewart Gamble in the Mazda3 Diesel”.

Tuesday, 16-Nov-2010 06:32 Email | Share | | Bookmark
Honda slashed prices up to $5300 across its range

Good news for the admirer of Japanese manufacturer Honda.

Honda Australia has slashed up to $5300 from key models, including Jazz, City, Civic and Accord Euro to boost its sales.

The prices are slashed in an attempt to claw back its lost market share. This Japanese brand has struggled over the past three years with strong competitors and an ageing model line-up.

Senior Director-Linsday Smalley, Honda Australia says – “repositioning is an important factor in Honda's success locally, and we are trying to improve market share noticeably”. The market has never been more competitive before, but we are happy as the winners, of course, are our customers”, he further adds.

1.8-litre five-door Civic Si hatch range models with heated leather seats have come down by $5,300 with an addition of a new entry-level model from January 1. The Honda Civic Si Car five-door will be available with black cloth trim starting at $29,990 for the manual and $32,290 for the automatic.

Prices of Honda Accord Euro too are decreased by $2,000 and now start at $31,490. Automatic versions of the City have come down to $20,990 (VTi) and $23,490 (VTi-L).

City cars buyers haven't been left out, with some pricing for the Jazz hatchback and City sedan dropping significantly.

The $1600 price cut applies to automatic and range-topping versions of the Honda Jazz VTi-s Car in the market with a new label of $23,690. Jazz VTi LE is now for $19,690 after the deduction of $1300.

VFACTS figures released last week demonstrate that Honda Car sale are down 0.5 per cent to the end of October, against a 13 per cent gain for the industry overall. Accord Euro is down by 10.6 per cent this year, City is down 16.9 per cent (even with the August price cuts) and Jazz, despite a stronger month in October, is down 1.3 per cent YTD.

But the fine news is Honda Civic car sales have risen 6.9 per cent YTD from the Thai-built sedan model range.

Tuesday, 16-Nov-2010 06:29 Email | Share | | Bookmark
Acousticians Mission to protect Pedestrians in the Electric Mobi

Sound technicians at Audi, are working to provide a unique sound to the future Electric cars. Acousticians believe that sound should reflect brand’s core values and operations to develop future sound design are in full swing. Audi has publicized their plans to develop various acoustics systems powering future electric cars with a different sound. Electric cars are nearly silent at speeds up to 25 km/h (15.53 mph), reducing noise pollution but also posing problems for pedestrians.

“An Audi will always sound like a car, and the company will never use different sort of noises”, notifies an authority at Audi. Some of the sounds that will be emitted by the future Audi acoustics for electric cars include a six-cylinder engine, and the murmur of a V8.

The sound technicians at Audi have taken up the task of protecting pedestrians in the electric mobility era and are rigorously functioning on it. Dr. Ralf Kunkel, Head of Acoustics, AUDI AG says - “One way do this is by generating artificial noise in electric cars. It is not just a matter of safety, but also a question of how the Audi of the future should sound”.

Christian Schüller, Head of Brand Development, Corporate Identity says - “The obvious approach would be to work on the basis of the familiar sound of a combustion engine. Also we want to underscore that an electric or hybrid Audi car is an innovative product. Audi also want to make Vorsprung durch Technik audible in the era of electric mobility.”

Audi will not sound like an airplane with jet engines or a space ship from a science fiction film. But the sound will be new and unusual one. Hollywood film I, Robot give an indication of how an Audi might sound in the future.”

Acousticians are on purpose to break the silence of their forthcoming ‘e-tron’ electric cars , which virtually makes no sound at speeds of up to 15mph, and alert other road users its presence on road.


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